We created a couple of executions for 2 very special placements for NYC audiences only.
The first was for New York Times’ special edition - ‘Year in Pictures’. We disrupted the sea of large scale photography featuring moments from the past year with our one-off full page ad featuring a list of words referencing all the ways Ally customers spent their money this year.
![](https://cdn.myportfolio.com/0a8822dec2e08fb70a50bf9fd5cd15d5/d942a5d9-9d85-4511-b17f-8cd53e8453ee_rw_1920.jpg?h=a32f3cd73e31e5015cb62fe6e6edde71)
![](https://cdn.myportfolio.com/0a8822dec2e08fb70a50bf9fd5cd15d5/d20c6fa3-fdbd-4e16-8569-4d7fcc82e72c_rw_1920.jpg?h=9a287abc0534f1bfd19772fc8f8dce71)
We also ran an OOH takeover in Times Square in the final week of December that ___ally words to bring to life various new years resolutions.
![](https://cdn.myportfolio.com/0a8822dec2e08fb70a50bf9fd5cd15d5/6065be08-9ca4-4ee6-9d7a-70658999102a_rw_1920.jpg?h=1216ee7092e70c6ce3d07b7827c3a297)
![](https://cdn.myportfolio.com/0a8822dec2e08fb70a50bf9fd5cd15d5/b226d279-2681-48d5-912a-2decf92bd154_rw_1920.jpg?h=91176743fafcf2ef4c7efe966dc31ea0)