We created a couple of executions for 2 very special placements for NYC audiences only.
The first was for New York Times’ special edition - ‘Year in Pictures’. We disrupted the sea of large scale photography featuring moments from the past year with our one-off full page ad featuring a list of words referencing all the ways Ally customers spent their money this year.
We also ran an OOH takeover in Times Square in the final week of December that ___ally words to bring to life various new years resolutions.
