Ally was struggling to get its brand recognized.
So we leaned into the one thing that couldn’t possibly be mistaken for a competitor.
Our name.
So we leaned into the one thing that couldn’t possibly be mistaken for a competitor.
Our name.
The idea was simple.
Whether it's buying a house or a hotdog, money is involved in nearly everything we do in life. That's why no matter what we’re doing in it, we’re all better off with a (financial) ally.
Special kudos to the brilliant Daniel Mercadante whose commitment to authenticity meant every scene featured untrained actors who just happened to be living out the script we wrote. Even the proposal.
One Show 2022 shortlist
